COLLEGE MARKETING COURSE ASSIGNMENT:


"LYFT  DON'T drInk AND driving"

 campaign


How can we reduce drunk drivers on the road and keep everyone safe?

 

 

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WHY LYFT?

LYFT provides a transportation service.
If people take LYFT more when they are drinking, it can help reduce drunk drivers.

THE RESTROOM IS THE ONLY PLACE




CUSTOMERS ACTUALLY LOOK AT ADS FOR SEVERAL SECONDS.

Everyone uses the restroom at least once at a bar or club.
Since there is such a little distraction in the restroom,
customers actually pay attention to the advertising for couple seconds.
 

 
 

LYFT SENDS CUSTOMERS



A WARNING TEXT ON



WEEKEND NIGHTS.

LYFT sends you a text on late Friday
and Saturday nights to make sure that you're not going to drive home intoxicated. 

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LYFT ALSO OFFERS CUSTOMERS



A 25% DISCOUNT.

Because we truly care about our customers and want all of our customers to stay safe, LYFT is offering a 25% discount on Friday and Saturday nights. We want to do everything we can to prevent everyone from drunk driving.

 

SNAPCHAT:


TEACH CUSTOMERS FACTS ABOUT DRUNK DRIVING

On Snapchat, LYFT educates customers by snapping them facts about drunk driving.
If the customers are more educated on drunk driving, they will be less likely to drive intoxicated.