THE AD CLUB CREATIVE CONCEPTS ASSIGNMENT:


THE NORTH FACE AD CAMPAIGN

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The North Face is an outdoor apparel brand that has built an extreme adventure,
top-of-the-mountain image only really achievable by world class, high altitude athletes, climbers and mountaineers.
The entire category mirrors this elite image, from Architeryx, Mountain Hardware, Helly Hanson, Columbia and more.

 

PROBLEM

How can the North Face brand itself more down-to-earth and attract anyone who needs an outwear?
 

 

OUR AUDIENCE

Men and women ages 18-54. Whether they jog, ski, bike, walk, or just commute,

they need an outerwear that can withstand the elements and perform. So they can be their best – no matter what that best is.

 
 

 

 

...SO how do we meet our customer's needs?

 

 

SOLUTION:

1. Prove customers that the North Face outwears are suitable for everyday life and weather.
2. Prove customers that it's worth investing in the North Face.

 

1. PRINT ADS

These three print ads show how practical the North Face outwears are for different types of weather.
After understanding the practicality of the North Face products, these ads should encourage customers to want to purchase
 

 
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2. WHY OUR PRODUCTS LAST SO LONG




PRODUCT PROOF THAT WILL BE EXPLAINED ON THE WEBSITE:


 

1. Durable Water Repellent is applied to the face of the fabric to provide the first line of defense against wet weather.

2. GORE-TEX technology is specifically engineered to form an impenetrable barrier against wind and water while maintaining breathability.

3. 10 g/ft² and 13 g/ft² PrimaLoft® ThermoBall™ synthetic insulation.

4. High-quality 800 fill down certified to the Responsible Down Standard (RDS) by Control Union provides warmth.