THE AD CLUB CREATIVE CONCEPTS ASSIGNMENT:
THE NORTH FACE AD CAMPAIGN
The North Face is an outdoor apparel brand that has built an extreme adventure,
top-of-the-mountain image only really achievable by world class, high altitude athletes, climbers and mountaineers.
The entire category mirrors this elite image, from Architeryx, Mountain Hardware, Helly Hanson, Columbia and more.
How can the North Face brand itself more down-to-earth and attract anyone who needs an outwear?
Men and women ages 18-54. Whether they jog, ski, bike, walk, or just commute,
they need an outerwear that can withstand the elements and perform. So they can be their best – no matter what that best is.
...SO how do we meet our customer's needs?