PROBLEM: Q-tips are often seen as unexciting, irrelevant products. This is because most people see cleaning products as a boring, exhausting thing. How can we change Q-tips brand image into something more fun and exciting?
SOLUTION: Rebrand Q-tips' image by changing people's perspective on cleaning. Show people benefits and excitement of cleaning.
CHANGING PEOPLE'S PERSPECTIVE ON CLEANING #1
SHOW THE CONSEQUENCES WHEN YOU DON'T CLEAN
Portraying an image of what your ears will look like if you don't clean them. This image should disgust the audience, and make them want to clean their own ears.
CHANGING PEOPLE'S PERSPECTIVE ON CLEANING #2:
TEACH FUN AND EASY WAYS TO CLEAN
We created short cleaning tip Instagram videos anyone can watch and learn in seconds. If people realize how easy and fun cleaning can be, they will be more likely to clean!
CHANGING PEOPLE'S PERSPECTIVE ON CLEANING #3:
CLEANING CAN BE ENJOYABLE WITH SOME TUNES!
We made a playlist on Spotify from the 1920s, the year Q-tips were born. Put on this playlist next time you clean, and your cleaning will be much more enjoyable and productive.